Digital Marketing

Why should you go for Digital Marketing?

by with No Comment Business

What is Digital Marketing?

Digital marketing is a way of promoting brands or services to potential customers through virtual means using the internet. It includes many ways, such as email, social media, multimedia messages, and web-based advertising. Digital marketing typically refers to ad campaigns that appear on computers, smartphones, tablets, or other devices. It varies in different forms too, such as video ad, display ad. search engine suggestion, social media post.

Digital marketing vs traditional advertising

What is Traditional Marketing?

Before the widespread of this tech era, marketing used to be done by means like radio, TV, hoardings, mail, etc. The main objective was to reach a large number of people. Basically, traditional marketing is reaching as many people as possible and generating leads.

Online Promotion

Some of the Differences

Medium

Marketers use means like flyers, mail, posters, bill boards, banners, radio, and also TV in traditional marketing. This is the way of reaching mass numbers.
On the other hand, online marketing utilizes social media platforms, affiliate ads, display ads, classified ads, and other online platforms.

Speed

While digital marketing can reach huge numbers of people in minutes, traditional advertising lacks way behind in this category. Especially in the era we are living in, some of the means used by traditional marketing are less effective.

Cost

Traditional advertising process can cost big money and if it involves manual work then it comes out as very stressful too. For example, distributing hundreds of flyers can be very challenging.
However, in the digital realm only one flyer will be needed to reach thousands of people that are more likely to be interested in the content. Digital marketing is significantly cheaper while compared to traditional way of advertising.

Measurement

In traditional marketing it’s very hard to come up with actual precise numbers in terms of return of investment and gather, analyze client data.
Whereas, digital marketing is quantifiable to such a degree that you can pin-point your clients geographical location. You can analysize your efforts, calculate return of investments, and also know who are patronizing your products

Digital marketing creates growth

Before, it was not possible to stay in consistent contact with your customers. Digital advertising facilitates easy reach to interested and potential customers. It offers another level of personalization when it comes to being creative with your marketing strategy. Embracing online marketing will bring about quantifyable and quick positive results for your business. Below are some of the benefits of digital marketing:

  • A broader geographic reach
  • Cost efficiency
  • Quantifiable results
  • Easier personalization
  • More connection with customers
  • Better conversion rate
  • Reaching ideal customers

Finally, the reason you should go it

Digital marketing lets you reach a wider audience, scale business further, and generate more revenue. Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a web advertising expert does to provide such results. So you should definitely try reaching your full potential.

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Responsive Web Design

Why Responsive Web Design Matters

by with 4 Comments Web DesignWeb Development

What is responsive web design for website?

Responsive web design refers to a type of web design method in which a webpage automatically adjusts itself to the screen it is being displayed at, in simple terms, it is an intelligent design that makes a webpage comply to user’s device in order to facilitate the best web experience.

Why does it matter?

Prior to the mobile device era, users used to access the web through desktop computers only. Almost every monitor had a similar screen size. As a result, websites were designed accordingly, without the intelligence of adaptability. However, today we have all sorts of screen sizes when accessing a website, from a feature phone with a 3″ screen to huge 80″ TVs. Therefor, any website would fail to serve its purpose if it lacks adaptability.

On the other hand, within the same screen size, different OS users expect certain features. For instance, iPhone users are accustomed to being able to swipe left/right/up/down. While visiting a webpage smartphone users expect to click a phone number and have it on their dial pad automatically. Similarly, they expect an address to have a direction button that will use their phones GPS app to guide them.

Adaptive Webpage

This is so important, because mobile device users continue to trend upwards. Links from social media cause huge traffic to websites in general. Not only mobile device users, it is also relevant to desktop users who might be using a split screen view or a condensed desktop browser.

What is a non-responsive website?

In simple terms, a non-responsive webpage can not do any of the things mentioned above. Imagine using a desktop webpage on a small smartphone; users would have to zoom and swipe all over the webpage to get an idea about the page. In contrast, with responsive design users do not have to worry about that. Rather, the webpage is coded to automatically adapt to your specific screen size.

Why do you need a responsive website?

Responsive design is the default these days. It is no longer a feature that is nice-to-have. Users take it for granted. Additionally, creating responsive webpage is both easier and more beneficial at the same time. It definitely improves user experience, is much easier to handle, cheaper in terms of maintenance costs, and on top of that it helps your website rank higher when it comes to SEO.

SEO friendly website

Here are some statistics to help you understand the importance of responsive web design further more

  • Poorly designed websites make you lose recommendations by up to 57%
  • As high as 85% of users expect corporate websites to be as good if not better, when viewed on a mobile device.
  • 46% of consumers base their decisions on the credibility of the website they visit.
  • 80% of consumers stop engaging with a website content if it does not follow their device.
  • 88% of consumers visit or call businesses within 24 hours of searching for it online.

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How does a website benefit your business?

by with No Comment BusinessWeb DesignWeb Development

What do you think? Do businesses need a website to run a successfully regardless of the size/scale of your business?
“Well my business is small, do I still need a website?”
YES!!! You do! Unless you like the idea of loosing so much potential to grow .
On top of that, we all have seen how COVID-19 has shifted the paradigm of retail market drastically; from paper clips to vegetables and everything in between got sold online.

Get one for your business

What does research say?

It’s a challange often times to make small business owners understand the importance and effectivess of owning a website. You loose an icredible amount of potential revenue.

Take a look at the following statistics:

  • Nearly half (46%) of all Google searches consist of users seeking local information. These local searches consist of people searching for businesses in their local area or within a specific service area.
  • 88% of potential customers look for online reviews before choosing local services. Good luck if they do not find you online in the first place.

Imagine the share your business can have from all those customers who are looking for your service.

Why exactly should you build a business website?

Here’s why

Customer Expectations

Consumers usually search online to learn about something new or to find local services they are looking for. A large group of consumers expect the internet to lead them to new services. For example, you can see social media groups for local restaurant or food van recommendations and how much new customers these recommendations can drive towards any business.
A responsive website allows both potential and new customers to get information about your prices, quality, service/product, contact info, etc. Businesses are expected to be digitally accessible these days. If consumers do not find you online, they sure will find one of your competitors.

Website Grows Sell

Ecommerce sales are projected to hit over $5.4 trillion this year. You are not getting any of that unless you own a website to part take. You can continue selling even if your shop is closed and attract more new customers with the help of a website.

Visibility and Web Presence

The number of active internet users worldwide is 4.95 billion. 90% of them use mobile devices to access the internet. You are virtually invisible to these people without a website. Additionally, the pandemic has pushed the global retail market to become more digital.

Brand and Web Aesthetic

Jiffy Facebook pages are not a substitute for having a website for your business. Rather, having only a Facebook page makes you loose credibility as a credible service provider. Anyone can be behind a Facebook page, who can guarantee of not getting scammed?
Compared to that, a website is not free to start with. It shows your seriousness. A website grows your impression as a proper brand.

Website Gains You Credibility

Websites gain you credibility if you are a small business. It can be compared to a digital business card that looks professional, always accessible, the bridge between you and your customers. To solidify your position in the industry, it is important to have a website. You will get more customer once you come across as credible in your particular industry.

Social Proof and Testimonials

Customer reviews can literally make or break a deal between prospects and you. Your website is the best place to get to know more about your business. Encouraging and displaying reviews is a very effective way to build trust and social proff. This can lift your acceptability.

Access to Analytics & Data

With the help of a website, you can utilize digital engagement metrics to create successful ad campaigns and marketing materials. You can analyze your methods of attracting customers and take necessary steps to grow or jump over obstacles. You can also use social media platforms to gain more traffic to your website, which will gain you even more data about the steps you should take.

Website Wins You Customer Loyalty

Email and text listing is made easier with a website. Website allows you to have a connection with loyal customers. They can voluntarily provide their email address and phone numbers via your website. Emails and text messages are effective ways to share information about important info like sales, new stock/services/products. etc. This also build a bond between you and your customers. Customer loyalty is the edge you need to prevail over your competitors in the industry. However, without a website you can not have any share of that.

Satisfied customer

To Conclude

The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to improve lead generation, visibility, social proof, and authority, then creating one is a must.

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Grow business online

How to grow business online

by with No Comment Business

In a revolutionary digital era like this, every business is making its way online regardless of size and scale. The main goal appears to be reaching more consumer. So far, growing your business online is the most effective means you can take to grow brand awareness and offer global service. If you are wondering how to grow your business online, we have got you covered.

Grow business online

Here are some ways you should definitely try

Set up a website

Setting up a website is so obvious, because it’s taken for granted these days by consumers. From fashion brands to small stationary businesses, to promote growth, a website is a must. A responsive and professional looking website can take your business to the next level. This is so relative, especially in an after-pandemic world. Everyone of us knows how the retail market has taken a drastic shift of paradigm amid the recent pandemic. The value of a website can be understood from this alone. You should definitely build a website.

Set your SEO strategy

SEO is one of the most popular tools used by marketers to grow businesses online. Search engines can generate huge amounts of traffic to your website. Knowing basic SEO can open the door for your website to a huge number of specific consumers easily. SEO is basically a method and set of guidelines that makes a website search engine friendly and easily findable. Although high quality content and effort is needed to get good results, it is absolutely worthwhile once you see it working it’s magic.

Set up social media accounts

Social media is so influential to all of our lives, it’s a great way to engage with people in general. However, it can be more than solely an engagement tool. For example, Facebook and Instagram have a dedicated market section which you can take advantage of to scale up your sales directly. These are also great marketing tools as these means can reach you to so many people. You should definitely strategize with social media handles to engage customers and convert direct sales to maximize your growth.

Try digital advertising campaigns

Digital advertising is the quickest and the most convenient way of introducing your brand/service to new potential customers. A bit of budget put into digital marketing wisely, you can see very quick meaningful results. It lets you track your performance far easier than traditional marketing. It a great way to build your business while tracking customer needs at the same time through analyzing the marketing data.

Create webinars

Webiner is very a effective yet so underrated way of business promotion method at the same time. It is an active way of engaging with your customer base, gaining more assurance which leads to customer satisfaction. If done properly, it can bring long-lasting, effective results. You should create webinars to engage more with your customers.

Carry out promotional activities

This is a well-practiced strategy, but it always works. It includes promotional deals, stock clearance sales, general discounts, etc. Consumers love bargains. This strategy drives a lot of sales in a short time period. These type of campaign results in boost in overall revenue.

Create a subscriber database

A lot of businesses do not take advantage of email marketing. Regardless of your business type, potential customers are always willing to receive newsletters if you have something valuable to offer with every new email you send them. Taking advantage of this strategy will grow your business significantly.

Encourage reviews

Satisfied and loyal customers can be a means of marketing for you. Prospects value others opinion before the final commitment to purchase or take a service. You should make sure of your impression in front of new clients. Ask your customers to leave a review of how good of a service they had from you. This is the perfect way of building trust. It pushes sales over the line.

Provide superior customer service

Your relationship should not end with a customer right after selling to them. Rather, take the long route. Businesses are considered trustworthy if they provide good after sales support. Start by maintaining a constant and functional contact information. Make it easy for the customer to find and contact you easily, be as available as possible. Form a way of replying to emails and inquiries faster. Satisfied customers will take your business a long way in the long run.

At the end

There are more methods to grow business online. Some of the strategies referenced above will yield results right away, and some of them may take long stretches of time before you begin getting results. It is all about trying new strategies and being persistent.

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Money transfer. Financial services. POS terminal. Online shopping. Payment processing, easy payment systems, digital payment service concept. Pink coral blue vector isolated illustration

Why should you use a POS system?

by with No Comment Software

Lets discuss POS system

What really is a Point of Sale (POS) System?

A point of sale (POS) is a system that is used for transactions between customers and businesses. It also keeps track of inventory quantity, pricing very accurately. A POS system can differ in terms of look with different businesses. From beauty salons to boutique shops, every business has its own version of POS. There are also different types of POS systems, such as…

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POS transaction

All-In-One POS System

POS systems can give you a very convenient all-in-one functionality. You don’t only get to accept payments, but rather a report in all its detail of your business.
A POS system also does a really good job sorting out customer data quickly and efficiently. You can get a custom made POS system for your own specific needs. For example, a POS system in a restaurant can react and appear differently than that of a dollar store.
The only drawback there might be that some of these systems can cost a good amount of money each month. However, you can also go for other versions of POS systems within budget.

Cloud-Based POS System

This type of POS systems can be used on any device as these are basically mobile apps. Many businesses benefit from these types of systems like restaurants offering table-side checkouts, stores that offer mobile checkout throughout their store, etc.
Businesses that want to use devices such as tablets or smartphones to accept payments, should get a cloud-based POS.

Mobile POS system

A mobile POS system can be very beneficial to certain businesses. For example, restaurants which have table side check-ins, large stores with multiple payment locations, roadside vendors, etc. Mobile POS systems are also cloud-based. Therefor, mobile POS can be a great solution for businesses processing both online and in-person transactions.

Why should you use POS software?

Here’s why:

Time Saver

What is more valuable than time? Thus, this easily tops the benefit list. Standing in a queue for a long time is a no-go for many consumers, especially in a busy world like now-a-days. A POS cuts off that unnecessary delay that comes with manual methods of billing.
It is as simple as scanning the product and taking the payment and collecting the receipt.

Take businesses anywhere

Taking your business anywhere you go is no longer an imagination. Cloud-based POS allows you to access your sales data through any portable device from anywhere.
Imagine how convenient it is to be able to monitor your ongoing transactions, inventory and sales data without having to come to the store.

Inventory Management

A POS system with has the ability to collate your stock inventory data regardless of the size of your store. It can also show real-time inventory updates. You can add all the products to the database only by scanning them. Accordingly, product quantity changes by scanning outgoing product. You can easily keep track of products that are short without having to do the job manually.

Maintain Multiple Store with consistancy

Managing multiple stores across different locations is challenging. In such a case, POS software is highly beneficial. A big issue can be maintaining price consistency. A POS system can tackle any inconsistency issue across stores with the help of a similar product database. You can also access the database of a specific store and make necessary decisions regarding inventory, prices, discounts, etc.

Employee Management

Keeping a track of employee sales record greatly helps a business to take necessary means to increase sales. You can look into your POS system to find out the monthly sales of any employee. A POS system can also be helpful for employees to manage their own sales statistics. Therefor, it is essential to have POS software with employee management to keep track of your progress.

Increases Customer Satisfaction

Constant manual work leads to exhaustion in both the physical and mental state of being. If staff members are manually memorizing prices, names, sizes, quantities etc, no surprise if it results in average customer service. A POS can reduce such burden and help them focus on customers more. Which should result in satisfied loyal customers.

Satisfied customer

To conclude

In a busy era like this, if you want to opt for your best growth potential POS software offers you multiple less things to worry about. Large or small, you should definitely get a POS software to run your business more efficiently.

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Advantages of web based software

by with No Comment SoftwareWeb Development

What is a “Web Based Software”?

Web based software is an application that runs on a computer connected to the Internet, while users connect to it from their computers/mobile devices through internet browser. It is used by consumers and businesses alike webmail, social networking sites and online shops are used by most of us. Business services are also very popular: from super shops to online collaboration, accounting and CRM.

Compared to desktop software, web based applications provide a whole range of business benefits. Instead of having to individually install on each device that you wish to access it from, these applications can be accessed through any computer using internet. The use of web based application is commonly called “Software as a Service (SaaS)”; where apps run on a virtual, cloud-based environment; for example, the introduction of cloud based email platforms has enabled users to access email on the go without installing a desktop email client. SaaS applications deliver tangible business benefits over pre installed software.

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How is it beneficial?

I hear you ask

Here’s how

Web Based Software is Customizable:

Content within web based software can be easily customized for use on various devices, such as mobile devices, which makes the software user-friendly and fairly easy to use since the display of information can be altered accordingly. In fact, it is actually easier to customize web based application than it is for standard desktop software. Web based software can also be responsive to change based on the browser. This supports mobile working and also ensures employees have the software at their reach on demand.

It’s very Flexible:

Web based application is far greater in terms of flexibility with other systems than desktop software. Compared to web based applications localized software is isolated. It’s because web applications can be linked together more easily than two completely separate systems.

Web Based Software is Easier to Maintain:

Deploying SaaS applications is a simple process to roll out across the business. Once access is granted the software is installed onto the host server. Whenever there is an upgrade it can be applied through the host server without the need to upgrade every device individually . This means upgrades or new software are implemented more easily and maintenance can be carried out through a central point. Changes become time efficient and the system becomes consistent.

More Scalability:

YES! Just like upgrades, it is also simple to increase the application’s capacity to grow with your business. Web based application can facilitate it, should you require more processes to happen simultaneously. In addition, if issues occur, complete server replacement can be done without any effect on the operating system. This decreases any downtime that you may experience otherwise.

Protected Data:

Web based software offer a well secured way of accessing centralized data. Only the person/team in charge will have the direct access to the servers. The use of cloud computing makes it easy to fully replicate the servers to prevent any downtime as a result of a disaster. This avoids the need of maintaining security of each and every device using the software. Overall, the risk of unauthorized access is reduced and putting security measures in place is simpler, since it is done centrally.

Web based applications could offer a range of benefits to your business. The easy initial development and growth make them worthwhile to manage, as well as providing flexible working to your employees.

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