Responsive Web Design

Why Responsive Web Design Matters

What is responsive web design for website?

Responsive web design refers to a type of web design method in which a webpage automatically adjusts itself to the screen it is being displayed at, in simple terms, it is an intelligent design that makes a webpage comply to user’s device in order to facilitate the best web experience.

Why does it matter?

Prior to the mobile device era, users used to access the web through desktop computers only. Almost every monitor had a similar screen size. As a result, websites were designed accordingly, without the intelligence of adaptability. However, today we have all sorts of screen sizes when accessing a website, from a feature phone with a 3″ screen to huge 80″ TVs. Therefor, any website would fail to serve its purpose if it lacks adaptability.

On the other hand, within the same screen size, different OS users expect certain features. For instance, iPhone users are accustomed to being able to swipe left/right/up/down. While visiting a webpage smartphone users expect to click a phone number and have it on their dial pad automatically. Similarly, they expect an address to have a direction button that will use their phones GPS app to guide them.

Adaptive Webpage

This is so important, because mobile device users continue to trend upwards. Links from social media cause huge traffic to websites in general. Not only mobile device users, it is also relevant to desktop users who might be using a split screen view or a condensed desktop browser.

What is a non-responsive website?

In simple terms, a non-responsive webpage can not do any of the things mentioned above. Imagine using a desktop webpage on a small smartphone; users would have to zoom and swipe all over the webpage to get an idea about the page. In contrast, with responsive design users do not have to worry about that. Rather, the webpage is coded to automatically adapt to your specific screen size.

Why do you need a responsive website?

Responsive design is the default these days. It is no longer a feature that is nice-to-have. Users take it for granted. Additionally, creating responsive webpage is both easier and more beneficial at the same time. It definitely improves user experience, is much easier to handle, cheaper in terms of maintenance costs, and on top of that it helps your website rank higher when it comes to SEO.

SEO friendly website

Here are some statistics to help you understand the importance of responsive web design further more

  • Poorly designed websites make you lose recommendations by up to 57%
  • As high as 85% of users expect corporate websites to be as good if not better, when viewed on a mobile device.
  • 46% of consumers base their decisions on the credibility of the website they visit.
  • 80% of consumers stop engaging with a website content if it does not follow their device.
  • 88% of consumers visit or call businesses within 24 hours of searching for it online.

Build a Responsive Website

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How does a website benefit your business?

What do you think? Do businesses need a website to run a successfully regardless of the size/scale of your business?
“Well my business is small, do I still need a website?”
YES!!! You do! Unless you like the idea of loosing so much potential to grow .
On top of that, we all have seen how COVID-19 has shifted the paradigm of retail market drastically; from paper clips to vegetables and everything in between got sold online.

Get one for your business

What does research say?

It’s a challange often times to make small business owners understand the importance and effectivess of owning a website. You loose an icredible amount of potential revenue.

Take a look at the following statistics:

  • Nearly half (46%) of all Google searches consist of users seeking local information. These local searches consist of people searching for businesses in their local area or within a specific service area.
  • 88% of potential customers look for online reviews before choosing local services. Good luck if they do not find you online in the first place.

Imagine the share your business can have from all those customers who are looking for your service.

Why exactly should you build a business website?

Here’s why

Customer Expectations

Consumers usually search online to learn about something new or to find local services they are looking for. A large group of consumers expect the internet to lead them to new services. For example, you can see social media groups for local restaurant or food van recommendations and how much new customers these recommendations can drive towards any business.
A responsive website allows both potential and new customers to get information about your prices, quality, service/product, contact info, etc. Businesses are expected to be digitally accessible these days. If consumers do not find you online, they sure will find one of your competitors.

Website Grows Sell

Ecommerce sales are projected to hit over $5.4 trillion this year. You are not getting any of that unless you own a website to part take. You can continue selling even if your shop is closed and attract more new customers with the help of a website.

Visibility and Web Presence

The number of active internet users worldwide is 4.95 billion. 90% of them use mobile devices to access the internet. You are virtually invisible to these people without a website. Additionally, the pandemic has pushed the global retail market to become more digital.

Brand and Web Aesthetic

Jiffy Facebook pages are not a substitute for having a website for your business. Rather, having only a Facebook page makes you loose credibility as a credible service provider. Anyone can be behind a Facebook page, who can guarantee of not getting scammed?
Compared to that, a website is not free to start with. It shows your seriousness. A website grows your impression as a proper brand.

Website Gains You Credibility

Websites gain you credibility if you are a small business. It can be compared to a digital business card that looks professional, always accessible, the bridge between you and your customers. To solidify your position in the industry, it is important to have a website. You will get more customer once you come across as credible in your particular industry.

Social Proof and Testimonials

Customer reviews can literally make or break a deal between prospects and you. Your website is the best place to get to know more about your business. Encouraging and displaying reviews is a very effective way to build trust and social proff. This can lift your acceptability.

Access to Analytics & Data

With the help of a website, you can utilize digital engagement metrics to create successful ad campaigns and marketing materials. You can analyze your methods of attracting customers and take necessary steps to grow or jump over obstacles. You can also use social media platforms to gain more traffic to your website, which will gain you even more data about the steps you should take.

Website Wins You Customer Loyalty

Email and text listing is made easier with a website. Website allows you to have a connection with loyal customers. They can voluntarily provide their email address and phone numbers via your website. Emails and text messages are effective ways to share information about important info like sales, new stock/services/products. etc. This also build a bond between you and your customers. Customer loyalty is the edge you need to prevail over your competitors in the industry. However, without a website you can not have any share of that.

Satisfied customer

To Conclude

The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to improve lead generation, visibility, social proof, and authority, then creating one is a must.

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